New billboards have gone up around select military towns that connect the conflict in Iran with an economic impact on American families.
VoteVets, a non-profit group and political action organization that largely supports Democrat veteran candidates, launched a 10-day billboard campaign Monday in 10 U.S. cities that features photos of President Donald Trump and Defense Secretary Pete Hegseth on a fiery background.
“Trump & Hegseth’s Iran War means higher prices for you with no end in sight,” the signs declare.
Retired Army Maj. Gen. Paul Eaton, senior adviser to VoteVets, told Military Times the effort is intended to connect “affordability with accountability,” linking political leaders’ actions with higher costs at the gas pump and grocery stores.
“[Service members] tend to be married young with children, and when you allow the cost of living — not just gasoline, but the whole business, grocery stores — … it’s a visible increase in prices that we are bearing,” Eaton said during an interview Friday.
Iran and Israel launched strikes on Iran on Feb. 28, killing numerous Iranian leaders, including its top official, Supreme Leader Ali Khamenei. Trump said the strikes were meant to stop Iran from developing nuclear weapons.
“[Iran] attempted to rebuild their nuclear program and to continue developing long range missiles that can now threaten our very good friends and allies in Europe, our troops stationed overseas and could soon reach the American homeland,” Trump said in a social media post following the attack.
Since the opening salvos, other regional powers have become involved, and the control of the Strait of Hormuz — a vital shipping lane through which roughly 25% of the world’s oil is transported — has fallen into dispute, interrupting maritime commerce.
The conflict has caused natural gas and oil prices to swing, affecting prices of the commodities. But Eaton said the billboards also seek to call attention to the rising national debt, which surpassed $40 trillion this week.
The national debt limit has doubled in the past decade under President Joe Biden and Trump, growing by $8.4 trillion while Biden was in the White House. When Trump took office in January 2025 that debt was hovering at $36.1 trillion.
“That level of accountability to affordability, that linkage is also what we’re trying to make clear to everybody,” Eaton said.
The locations of VoteVets’ billboard campaign include: Dayton, Ohio; West Point, New York; Fayetteville, North Carolina; San Antonio, Texas; Virginia Beach, Virginia; Tampa, Florida; Colorado Springs, Colorado; Harrisburg, Pennsylvania; Tomah City, Wisconsin; and Savannah, Georgia.
The group’s 1,000-plus digital and static billboards are slated to stay up until Sept. 2.
“We are going where veterans and military families are around our nation’s military installations, and underscoring the cost of Trump and Hegseth’s neocon war to them directly,” the group said in a press release.
Patricia Kime is a senior writer covering military and veterans health care, medicine and personnel issues.
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